BBA in Tourism & Event Management is an undergraduate program that focuses on the planning, management, and promotion of tourism and events. The program prepares students to enter the fast-growing sectors of tourism, hospitality, and event planning, providing them with the skills needed to manage travel, tourism operations, and large-scale events like conferences, festivals, weddings, and corporate events. It also covers the business aspects, including marketing, customer service, and financial management in the tourism and event industries.