Bachelor of Business Administration (BBA) with a specialization in Business Analytics is an undergraduate program focusing on the application of data analysis and statistical methods to business decision-making. Students learn data mining, predictive modeling, data visualization, and business intelligence tools. The program integrates theoretical learning with practical applications through case studies, projects, and internships in industries such as finance, marketing, and operations. Graduates are prepared for roles as business analysts, data scientists, and analytics consultants, equipped with skills to interpret data trends, optimize strategies, and drive organizational success through data-driven insights.