Bachelor of Business Administration (BBA) with a specialization in Digital Marketing is an undergraduate program focusing on the strategic use of digital channels for marketing purposes. Students study digital marketing strategies, search engine optimization (SEO), social media marketing, content marketing, and analytics. The program emphasizes practical skills through projects, internships, and industry collaborations to prepare students for careers in digital marketing agencies, e-commerce firms, and corporate marketing departments. Graduates are equipped with skills in data-driven marketing, consumer behavior analysis, and digital campaign management, essential for navigating the digital landscape and driving business growth.