BBA in E-Commerce is a specialized undergraduate degree that focuses on the principles of business administration with a strong emphasis on digital commerce, online business models, and technology-driven marketing strategies. This three to four-year program equips students with the skills needed to manage and operate online businesses, covering areas such as digital marketing, website management, supply chain logistics, online payment systems, consumer behavior, and data analytics. The curriculum blends core business subjects like finance, human resources, and organizational behavior with specialized e-commerce topics such as search engine optimization (SEO), social media marketing, online branding, cloud computing, and cybersecurity for e-commerce platforms. Through internships, live projects, and case studies, students gain hands-on experience with real-world e-commerce businesses, learning how to manage online stores, digital payment gateways, and customer engagement strategies.