BBA in Data Analysis is a specialized undergraduate program that combines business administration principles with data-driven decision-making skills. This three to four-year degree equips students with expertise in data collection, statistical analysis, business intelligence, machine learning, and predictive modeling to help organizations make strategic decisions. The program blends core business subjects such as finance, marketing, human resource management, and organizational behavior with specialized courses in data visualization, programming (Python, R), big data analytics, artificial intelligence, and database management.