BBA in Marketing & Tourism is a specialized undergraduate program designed to provide students with expertise in both marketing and the tourism industry. This three to four-year degree prepares students to understand the dynamics of the tourism sector while equipping them with the skills to create and execute effective marketing strategies for tourism-related businesses. The curriculum combines core business subjects like finance, management, organizational behavior, and marketing principles, alongside specialized courses in tourism marketing, destination management, event planning, hospitality marketing, and sustainable tourism.