BBA in Strategy & Business Analytics (Hons) is an advanced undergraduate program designed to combine strategic management principles with data analytics expertise to help businesses make data-driven decisions that drive growth and improve performance. This honors degree typically spans three to four years and focuses on providing students with in-depth knowledge of business strategy, competitive analysis, and analytics tools used to evaluate and enhance business operations. The curriculum blends core business subjects like marketing, finance, management, and organizational behavior with specialized courses in strategic management, business analytics, predictive modeling, data visualization, and business intelligence. Students are trained to leverage data analysis techniques such as data mining, statistical analysis, and machine learning to support business decision-making and uncover actionable insights. The honors program typically involves advanced coursework and a research project, where students apply theoretical concepts to real-world business challenges, honing their ability to solve complex problems.