BBA in Strategy & Business Analytics (Hons with Research) is an advanced undergraduate program designed to equip students with a combination of strategic management knowledge and data-driven business analytics skills. This honors degree, typically spanning three to four years, emphasizes the development of research skills and the application of analytical tools to make informed, data-driven business decisions. The program integrates core business courses like finance, marketing, organizational behavior, and operations management, with specialized courses in business strategy, data analytics, business intelligence, and competitive analysis.