BBA in Sales & Marketing is a specialized undergraduate degree that focuses on the principles of business administration, consumer behavior, market strategies, and sales techniques. This three to four-year program is designed to equip students with in-depth knowledge of brand management, digital marketing, market research, advertising, and sales management. The curriculum includes core business subjects such as finance, organizational behavior, business law, and human resource management, along with specialized courses in marketing analytics, consumer psychology, retail management, social media marketing, and strategic sales planning.